Logo
What's in a great logo? Everything. And what makes a logo great? It has to be simple yet distinctive, relevant yet timeless, memorable, effectual, and versatile. A smart logo will do a lot of work for you, wrangling in people's attention, providing a mini trailer of what your company is all about, and instilling in people a need to know more. A logo is a visual amuse-bouche, if you will.
Web Design
A website is a destination — one in which people can learn the who what when where why and how of your company. When it comes to your website, it's crucial to find a balance between form and function, beauty and brawn. Your website can't just look good, but it also has to be informative, impactful, and effective in accomplishing your company's goals. The design and content must complement one another otherwise all is for nothing.
Printed Materials
Having a great logo and website is fantastic. But your brand identity doesn't end there. Every printed material you create (packaging, business cards, banners, brochures, stationery, etc.) should be a perfect extension of your brand identity. Every element belongs to and helps create a visual family. A wise person* once said "Ohana means family. Family means nobody gets left behind — or forgotten."
*Lilo Pelekai